Saturday, January 29, 2011

Human Resource Management


Human Resource Management

The integration of all processes, programs, and systems in an organization that ensure staff are acquired and used in an effective way.


Human Resource Planning

n  We have found the gap, how do we fill this void?
n  How much time should we spend on identifying the right person?
n  Lets follow the trail of what it takes to hire a new team member in an organization.

   Recruitment

n  Process of locating, identifying, and attracting capable candidates
n  Can be for current or future needs
n  Critical activity for some corporations.
n  What sources do we use for recruitment 

Selection

n  Prediction exercise
n  Thus, Not Perfect
n  Decision-making exercise
n  Purpose is to hire the person(s) best able to meet the needs of the organization
n  Tied Back to Strategy
n  Are there ways that managers can ensure that the decision achieves the desired outcome? (time and time again)
n  Yes, use HR Tools which are Reliable & Valid

Reliability

n  Degree to which selection tool measures the same thing consistently
n  Can be a test or an interview Same questions need to be asked

Validity

n  Relationship between selection tool and appropriate criterion
n  What a selection technique measures and how well it measures
n  Must be proven and relevant to job
                Eg: keyboarding skills for data entry clerk






Wednesday, January 26, 2011

The Marketing Research Process



              

           The steps
  1.          Formulating the problem
  2.          Determining the research design
  3.          Preparation for the field work
  4.          Implementing the field work
  5.          Process the data
  6.          Tabulation and analysis
  7.          Prepare the report
            
                Types of MR
  •       Quantitative
  •       Qualitative


The research design

It is a blueprint for the rest of the research process
  •       What information?
  •       Which instrument?
  •       What sampling plan?

Types of Research Designs
  •       Exploratory
  •       Descriptive
  •       Experimental
  •       Historical
  •       Simulation

Types of data
  •       Primary – observation, experimentation, survey
  •       Secondary – published information, guides, syndicated studies

               
Qualitative Research
  •          Open –ended questionnaires
  •          In –depth interviews
  •          Focus group discussions
  •         Word association
  •         Projective techniques
  •         TAT tests
  •         Ink – blot tests




Services Marketing


   What is services?

        It is the part of the product or the full product for which the
      customer is willing to see value and pay for it.
  

   What is a service?


  •         It is intangible.
  •        It does not result in ownership.
  •         It may or may not be attached with a physical product.
  •     An activity or process.

       Characteristics of services
  •       Intangibility.
  •       Inseparability.
  •       Perish ability.
  •       Variability.
  •       Differentiation in services.
  •       Offering.
  •       Faster and better delivery.
  •       Image.
    
Managing Service Productivity
  •       Giving quality service is an expensive business.
  •       Not every consumer is willing to pay extra for service quality.
  •       Service providers would have to find their optimum service quality/cost ratios.
  •       Can technology substitute part of the labour content?
  •       Can customers substitute part of the labour content?
  •       Making services obsolete by product innovations.


Customer Service Expectations
  •         Desired Service – the ‘wished for’ service.
  •      Adequate Service – the service that would be acceptable.


Customer Service Expectations
  •       Desired Service – the ‘wished for’ service.
  •       Adequate Service – the service that would be acceptable.