The use of interactive applications on mobile devices is becoming more than just a successful trend. Users have begun appreciating the exceptional functional and entertainment value provided by mobile applications.The technological revolution brought about by the entry of the iPhone and the iPad has further popularized the usage of mobile applications.
Mobile application development is a process that involves the creation of mobile applications that could either be a stand-alone concept or an application that complements an existing or brand new website.
The phenomenal scope of mobile applications has led to small, medium and large businesses leveraging this potential to enhance their brand identity and improve business performance.
Apps can be traps. Or specifically, time and money pits. Yet in the increasingly app-friendly world where smart phones and web-enabled devices are essential, many businesses can reap bountiful revenues, reach new markets and garner awareness by hopping on the mobile bandwagon.
That said, a business owner shouldn’t produce any old app, nor can you just throw an app online and hope it will be found. You need to have a plan for development, and a plan for marketing. And once somebody downloads your app, it must provide value — otherwise, you can almost guarantee negative comments and feedback. In short, app development is not for the faint of heart.
To help you maximize your mobile potential, I asked a panel of successful young entrepreneurs what to expect during the app development process, what features are best for your business, and the pitfalls to avoid.